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The Crayola®,
brand, which comes from « craie » the
french word for chalk and « ola » from « oleagious »,
was created in 1903 in the United
States by Binney & Smith company,
which is now owned by the Hallmark
group.
The brand is well known for its wax crayons. Now it has diversified into a wide
product’s range for children from 2 to 8 years old, including arts and craft
products, that provide complete solutions that enable children to creatively
express themselves, such as crayons, pencils, coloring kits...
The brand is well known for the quality of its products. It is perceived as a
modern and creative brand, open to the World and the childhood values, offering
attractive packagings and a rich and dynamic product offer.
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 The
brand Crayola® Eyewear
Positionning:
Creative and funny frames inspired by Crayola universe, combining strongness,
comfort, security and aestheticism, and adapted to the morphology of each age
range.
Target:
Children, from 6 months to 8 years old
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